CUES Experience Podcast 03: Keynote by ING Direct's Arkadi Kuhlman.

By Tim McAlpine

Welcome to episode 3 of the CUES Experience Podcast. I recorded a bunch of conversations and sessions at the  CUES Experience: Immersion Learning for Marketing, Technology and Operations Leaders Conference. The event was held from May 13–16, 2008 at the Hyatt Regency Minneapolis.

In this episode, I interview Diva Deb from North Carolina Postal Credit Union and also highlight 15 minutes from the keynote given by the Chairman, President and CEO of ING Direct USA, Arkadi Kuhlman.

You can listen by streaming audio here on the blog or you can subscribe to it in iTunes and listen on your iPod. You can also visit the CUES Nexus Connection blog to leave a comment.  

 
Production notes

+ Recorded with a Zoom Handy Recorder H4 mobile digital recorder
+ Edited in Audacity
+ Hosted on Evoca
+ Podcast RSS Feed through Feedburner
+ Intro music produced by Brent Dixon

Comments

1) Morriss Partee @ Jul 03, 2008
http://everythingcu.wordpress.com

Love Diva Deb's "Hoopty" campaign. I have to go check it out online now.

Love the takeaways from Arkadi:

• Simple, honest products. Keep marketing of it simple.
• Don't change the marketing message every year (never mind every month or quarter!). One single message, all the time.
• Don't segment your membership. All people are equal.
• Don't watch what banks are doing nor go to their conferences.
• If you want to change the game, you can't listen to conventional wisdom.

2) Joi Torres @ Jul 03, 2008
http://www.cutech.com

Tim, thanks so much for those of us who did not make it to CUES Experience. This snapshot of the ING presentation was great. It sure spoke to me.

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