WHO?

Tap into the 25-and-under crowd who are actively using mainstream social media to connect, share and converse with hundreds of others in their age group. This group is very engaged online and are ready to become passionate advocates for a credit union that cares about them.

WHAT?

Challenge teams of up to three applicants to create content to show why their idea or the cause they are backing is worthy of a grant from your credit union. What you get, on top of that, is cross-posting, cross-blogging, huge discussion threads and incredible traffic and conversation that spreads from each applicant through their huge network of connected friends.

HOW?

Expand your credit union member engagement and growth by allowing applicants and visitors to spread messages about the Be The Change Challenge, your products and your credit union in general.

WHERE?

Showcase the Be The Change Challenge on our website platform that has the proven combination of design, messaging, navigation and participatory tools to attract applicants and visitors and to keep them involved. Our reach into the social media world through a proven online media plan works so well, you’ll find that a high average of applicants will be non-credit union members anxious to become members.

PRODUCT TIE-IN

Showcase a unique product offer to maximize the program’s success. We recommend a student account with an social impact tie-in.

AGENCY SUPPORT

The Be The Change Challenge is an annual program that runs 12 weeks per year with 12 weeks of agency support. During these 12 weeks, Currency provides unlimited support and program management. During the off season, your credit union is responsible for keeping the blog fresh.

BY PHONE

Give Nala Henkel a call at 1-877-230-1516 ext. 27

BY E-MAIL

Drop Nala an e-mail at nhenkel@currencymarketing.ca

BY FORM

Fill out this form and hit submit

CUSTOM NAME AND URL

We will work with you to create a unique name for your program and to find a unique URL for your microsite.

EXCLUSIVE LICENSE

First-come, first-served is our motto. When you license a challenge campaign from Currency, your credit union is guaranteed exclusive rights in the cities that you operate in for a full year and the first right of refusal for subsequent years.

We will not license any of our programs to banks.

OTHER CHALLENGE MARKETING PROGRAMS
TO CONSIDER