WHO?

Tap into the group of 25- to 45-year-old moms who are actively using mainstream social media to connect, share and converse with hundreds of others in their age group. This group is super engaged online and are ready to become passionate advocates for a credit union that offers a blogging job like this.

WHAT?

Challenge applicants to create content to show why they deserve the part-time blogger position with your credit union. What you get, on top of that, is cross-posting, cross-blogging, huge discussion threads and incredible traffic and conversation that spreads from each applicant through their huge network of connected moms.

HOW?

Expand your credit union member engagement and growth by allowing applicants and visitors to spread messages about the mommy blogger job, the product and your credit union in general.

WHERE?

Showcase the Mommy Blogger Challenge on our website platform that has the proven combination of design, messaging, navigation and participatory tools to attract applicants and visitors and keep them involved. Our reach into the social media world through a proven online media plan works so well, you’ll find that a high average of applicants will be non-credit union members anxious to become members.

PRODUCT TIE-IN

Showcase your special account aimed at moms and families, with a loyalty or rewards feature.

AGENCY SUPPORT

The Mommy Blogger is an annual program that runs 52 weeks per year with 12 weeks of agency support. During these 12 weeks, Currency provides unlimited support and program management. Throughout the Mommy Bloggers term, she will be responsible for keeping the blog fresh and connecting in your community.

BY PHONE

Give Nala Henkel a call at 1-877-230-1516 ext. 27

BY E-MAIL

Drop Nala an e-mail at nhenkel@currencymarketing.ca

BY FORM

Fill out this form and hit submit

CUSTOM NAME AND URL

We will work with you to create a unique name for your program and to find a unique URL for your microsite.

EXCLUSIVE LICENSE

First-come, first-served is our motto. When you license a challenge campaign from Currency, your credit union is guaranteed exclusive rights in the cities that you operate in for a full year and the first right of refusal for subsequent years.

We will not license any of our programs to banks.

EXPLORE THESE LINKS

+ Verity Mom
+ Blog entry

OTHER CHALLENGE MARKETING PROGRAMS
TO CONSIDER