Currency Marketing has been collaborating with CUES since 2010 to bring the CUES Next Top Credit Union Exec competition to life. As we enter the nomination and application phases of the 7th annual competition, it feels like a great time to reflect on the journey to here.
CUES Credit Union Management—Credit unions all over the world were founded on the Seven Cooperative Principles that are still very relevant today. These principles provide a framework for your credit union to put its values into practice. The Seven Cooperative Principles are nicely outlined on the International Co-operative Alliance website. In this article, I’ll concentrate on Principle 5: Education, Training and Information and provide some practical tips for your credit union.
CUES Credit Union Management—Engaging over-confident, over-stimulated young adults in financial education. Simply stated, Gen Y faces financial pressures that will jeopardize and limit their economic opportunities. This, combined with a lack of financial aptitude and overconfidence in financial matters, can be a recipe for a grim financial future for the largest generation since the baby boomers. Here’s what your credit union can do to help.
CUES Credit Union Management—Where do credit unions fit into this new economic and cultural paradigm, and what will tomorrow's members be looking for? A new economic model has arrived. Named by TIME as one of the “10 Ideas That Will Change the World,” collaborative consumption describes the shift in consumer values from ownership to access.
The Financial Brand—To craft an effective marketing strategy for young adults, you have to start by tossing out all your assumptions, generalizations and stereotypes about this valuable segment. Attracting young adults has been a focal point across the aging credit union industry for the past decade.