Currency Marketing has been collaborating with CUES since 2010 to bring the CUES Next Top Credit Union Exec competition to life. As we enter the nomination and application phases of the 7th annual competition, it feels like a great time to reflect on the journey to here.
CUES Credit Union Management—Credit unions all over the world were founded on the Seven Cooperative Principles that are still very relevant today. These principles provide a framework for your credit union to put its values into practice. The Seven Cooperative Principles are nicely outlined on the International Co-operative Alliance website. In this article, I’ll concentrate on Principle 5: Education, Training and Information and provide some practical tips for your credit union.
CUES Skybox—Apple did a fantastic job making sure that my experience with the Apple Watch was amazing. From the online shopping, order tracking, unboxing to initial setup, every detail was easy and thoughtful. A couple days before the watch arrived, I received this email message from Apple.
CUES Skybox—My Apple Watch arrived in early June. I ordered it on the release date (don’t judge me), and waited and waited for it to arrive. Meanwhile, I read the good, the tepid and the bad reviews. I did my best to reserve judgment.
CUES Credit Union Management—Engaging over-confident, over-stimulated young adults in financial education. Simply stated, Gen Y faces financial pressures that will jeopardize and limit their economic opportunities. This, combined with a lack of financial aptitude and overconfidence in financial matters, can be a recipe for a grim financial future for the largest generation since the baby boomers. Here’s what your credit union can do to help.
CUES Credit Union Management—Where do credit unions fit into this new economic and cultural paradigm, and what will tomorrow's members be looking for? A new economic model has arrived. Named by TIME as one of the “10 Ideas That Will Change the World,” collaborative consumption describes the shift in consumer values from ownership to access.
CUES Credit Union Management—Regulation has protected CUs from market disruptors. How else can the 'burden' of compliance be used beneficially? In a 2011 Wall Street Journal opt-ed piece, famous technologist and venture capitalist Mark Andreessen opined about “Why Software is Eating the World."
CUES Credit Union Management—But it’s not impossible. Part one, in a three part series. Aging membership is a real issue in the credit union industry. While the average age of a North American is 35, the average age of a U.S. credit union member has risen to 48.
The Financial Brand—To craft an effective marketing strategy for young adults, you have to start by tossing out all your assumptions, generalizations and stereotypes about this valuable segment. Attracting young adults has been a focal point across the aging credit union industry for the past decade.
CUES Credit Union Management—CUs can benefit from applying entrepreneurial strategies and bringing offerings more quickly to market. I was originally going to title this article, “The Lean Credit Union,” but that might give you the idea that it’s about reducing head count, hours or expenses.
CUES Credit Union Management—Consumers are looking for a solid place to put their money, convenience that offers accessibility, great service and great technology. Meanwhile, credit unions may be too hung up on trying to communicate the credit union difference, cooperative principles and not-for-profit status. Do these things even matter to the average Joe or Jill?
CU Water Cooler—I attended the International Co-operative Governance Conference at St. Mary's University in Halifax, Nova Scotia in early September. I was there with my Mount Lehman Credit Union Board Chair hat on and ready to soak up different perspectives and new ways of thinking about governance.
CUinsight—Over the past five years, I have had the pleasure of speaking at more than 40 credit union conferences in the United States, Canada, Mexico and Jamaica. It’s been a humbling and rewarding experience to share my stories to receptive audiences at state, national and international events.
CUESCredit Union Management—Just when you thought you had your head wrapped around the idiosyncrasies of Gen Y, the first of Gen Z will be graduating high school this year! What makes the next generation of young adults tick and what can your credit union do to appeal to this group?
CUinsight—Recently, I bought a new thermometer for our home. There was nothing wrong with our current model—it was programmable and did a fine job of controlling the heat and air conditioning. In fact, I had never given the subject any thought whatsoever.
CUES Credit Union Management—Strawberries and chocolate. Peanut butter and jelly. Ham and cheese. Sometimes a thing is wonderful on its own. But add another ingredient and you have perfection. So it is with marketing and IT.
CUinsight—I live in two worlds. On one hand, I am an entrepreneur who left my last real job 23 years ago to start a design and marketing agency. I traded the safe 9 to 5 long ago and have employed a small team ever since. Entrepreneurship is risky.
CUESCredit Union Management—Credit union marketers have typically divided their marketing efforts and budget to cover a wide variety of members and potential members across age segments. row a portion of the budget to youngsters, another chunk for young adults, a bit more for 30-somethings and spend the rest on baby boomers.
CUES Credit Union Management—Credit unions are failing to attract the younger generation but there is hope, with these tips. I feel like this “lack of Gen Y credit union members” thing has been beaten to death in print and at industry conferences. But, no matter how much it gets talked about, only a small group of progressive credit unions have actually done anything to tackle the issue head on.
CUESCredit Union Management—Tips and tools to get you started in the wide world of Web 2.0. I’ve been actively involved with social media in my professional life since 2006 and have watched as blogging and social media activity have moved from a fringe pursuit to a mainstream activity for people and for businesses.
CU Water Cooler—If social media is inherently about people, why do corporations almost always use corporate logos as their default social media avatars? I guess the obvious answer is that corporations aren't people, they are things and the default representation of these things (or brands) are logos.
CUESCredit Union Management—Confidently add video to your marketing line-up. Is video part of your marketing strategy yet? It should be. Research has shown that Web video is a great way to capture the attention of your audience.
CU Water Cooler—Industry after industry has been disintermediated by the Internet and new technologies. The music industry, the television industry, the movie industry, the retail industry, the advertising industry, the publishing industry, the travel industry and the telecommunications industry. Just to name a few.
CUES Credit Union Management—There is a vocal and growing online community of fired- up young people who are super passionate about credit unions. Many are communicating on Twitter, have entered the Next Top Credit Union Exec challenge or are members of the Crash Network.
CUES Credit Union Management—Creative competitions help you connect with your community. Creative contests have been part of the credit union culture from the beginning. From coloring contests to calendar photo contests, these competitions have been a way to connect with the community.
CUESCredit Union Management—The must-have products and services your credit union needs to attract and retain younger members. Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is credit unions are failing to attract the next generation of members.
CUES Credit Union Management—You are a 60- to 100-year-old credit union that doesn’t look a day over ... 80. Your technology is out of date. Your staff is old. Your branches are old. What makes you think Gen Y are going to ask you out? You need to make your CU irresistible to the under-30 crowd or it won’t be around for another generation.
CUES Credit Union Management—Your words may be turning off Gen Y. The words you use to sing the praises of your credit union could very well be pushing Gen Y away. How can your credit union change the words it uses to become more relevant to the next generation of credit union members?
CUES Credit Union Management—To get noticed on and off line. Credit unions are taking a toe-in-the-water approach to social media. This strategy typically involves asking a young staff member to set up a Twitter profile, a Facebook fan page and upload a corporate video or two to YouTube.
CUES Skybox—Credit unions are writing blog posts, posting videos, tweeting tweets, updating statuses and generally blasting out messages any way possible through all these "free" social media channels. We're all talking, but is anybody listening? Or more specifically, is anybody interacting?