He wore our shirt! Fantastic fun for about $600

By Tim McAlpine

As I mentioned yesterday, I rented Jason Sadler's torso (of iwearyourshirt.com fame) to promote Living Young & Free. For $313, we received the use of said torso for the full day of November 17, 2009 (the 313th day of the year). To get the most bang for our buck, we added a life-size cut out of DeAndre', Josh and Myles which ran us $100 plus shipping. Finally, add in the cost of an XL T-Shirt and you've got a $600 media buy beyond compare.

For that price, we received two tweets to Jason's 23,000 Twitter followers...

Mutiple status updates to Jason's 3,000 Facebook friends...

Four Flickr photos...

One hour of live coverage on Ustream.tv...

(If the above video is all black when you press play, hit the refresh button on the lower left)

A wrap up video on YouTube and Facebook...

Four minutes on national live TV on MSNBC...

Plus, we owned Jason's home page for the day...

And if that weren't enough, Jason will be wearing our shirt on the CBS Evening News with Katie Couric this coming Monday, November 23. Seriously.

What an absolute gas. Jason Sadler is the hardest working man on the Internet. I cannot believe that he does this seven days a week. What I love is that it is 100% real and authentic. There is no automation (tweeting in advance, auto DMs, etc.). Just one guy being incredibly social!

What's the social media marketing ROI of the above? I have no idea, but $600 seems like a steal to me. Thanks again to Jason Sadler, who will likely be running for U.S. President in 2012.

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Comments

1) William Azaroff @ Nov 17, 2009
http://www.azaroff.com/blog

A great story. Fun to see it on MSNBC. A great little risk on your part, and it added to the story you're building.

2) Kristen Mashburn @ Nov 18, 2009
http://www.youngfreealabama.com

This is amazing! I watched the entire ustream video last night and was in awe the whole time. This guy has a good thing going. Kuddos for realizing that like 9 months ago. Can't wait to see the Living Young and Free shirt on the CBS Evening News.

3) Denise Wymore @ Nov 19, 2009
http://www.denisewymore.com

Tim,

Brent and I were bragging to a client in Chicago this week about some of the stuff you've done - their response....."Damn those Canadians! They think of everything."

I'll add this to the list.....is it the beer? The clean mountain air? The snow?

4) Tim McAlpine @ Nov 19, 2009

Cold and rainy winters make hanging out on the Internet a natural for us maple syrup drinking beer guzzling sleep deprived hosers! Thanks for your continued bragging!

5) Tiffany Thompson @ Nov 25, 2009

This is absolutely AMAZING! seriously. i just saw your shirt on the CBS news clip on his PRESS page. INGENIOUS! just waiting for my BIG, little idea!

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