Young & Free Alberta launches Cash In With Your Camcorder video contest

By Tim McAlpine

Our founding Young & Free partner, Alberta's Servus Credit Union, has just launched an exciting new promotion called Cash In With Your Camcorder. With our help, Servus is asking young adults to create a 30-second commercial that shows why the Young & Free Chequing Account rocks.

The first place winner will receive $2,000 cash and the second place winner will receive $1,000! Plus, the winning commercials may be used in future advertising!

Here are just some of the pieces of the campaign

Young & Free Alberta microsite transformed for the contest

Video: Myles introduced the Cash In With Your Camcorder video contest

Clockwise from top left: Online banner ads, staff information sheets, wobblers, pamphlets, Facebook ad and mini posters

The Cash In With Your Camcorder video contest provides yet another way for young people to participate in Young & Free in a fun and interactive way. It's a great complement to the Spokester search and will allow more creative young adults to show their talents.

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Comments

1) James Robert Lay @ Oct 21, 2009
http://www.cugrow.com

Very nice Tim! Glad you included "traditional" pieces to help show that even though this is a "social media" challenge, "traditional" marketing can and must be used to help spread the word. As we both believe, "traditional" and "non-traditional" can work hand in hand together.

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