Young & Free Alberta launches Cash In With Your Camcorder video contest

By Tim McAlpine

Our founding Young & Free partner, Alberta's Servus Credit Union, has just launched an exciting new promotion called Cash In With Your Camcorder. With our help, Servus is asking young adults to create a 30-second commercial that shows why the Young & Free Chequing Account rocks.

The first place winner will receive $2,000 cash and the second place winner will receive $1,000! Plus, the winning commercials may be used in future advertising!

Here are just some of the pieces of the campaign

Young & Free Alberta microsite transformed for the contest

Video: Myles introduced the Cash In With Your Camcorder video contest

Clockwise from top left: Online banner ads, staff information sheets, wobblers, pamphlets, Facebook ad and mini posters

The Cash In With Your Camcorder video contest provides yet another way for young people to participate in Young & Free in a fun and interactive way. It's a great complement to the Spokester search and will allow more creative young adults to show their talents.

Subscribe today + RSS + Blog by E-mail + E-newsletter + Follow me on Twitter

Comments

1) James Robert Lay @ Oct 21, 2009
http://www.cugrow.com

Very nice Tim! Glad you included "traditional" pieces to help show that even though this is a "social media" challenge, "traditional" marketing can and must be used to help spread the word. As we both believe, "traditional" and "non-traditional" can work hand in hand together.

Add a comment

*Name:
*E-mail:	(Will not display with comments)
Website:
Comments:
	Enter text shown in the image below:

BLOG SEARCH

BLOG CATEGORIES

30 Things (24)
A Day In The Life! (56)
Announcements (27)
Awards (7)
BarCampBank (15)
Big Evil Banks (17)
Blogging (22)
Blogs To Read (7)
Board of Directors (2)
Book Reviews (2)
Branding (47)
Challenge Marketing (19)
Collaboration (2)
Community (4)
Conferences (46)
Co-op Advertising (2)
CU Branding 101 (11)
CU Innovators (19)
CU Movement (15)
Cuckoo Campaigns (6)
CUES Podcast (4)
Currency Work (21)
Demographics (3)
Economy (1)
Endorsements (2)
Guest Posts (10)
I Heart CUs (33)
In The News (8)
Innovations (10)
Marketing (80)
Member Acquisition (1)
Member Service (16)
Musings (4)
Naming (3)
New Competitors (2)
Off Topic (3)
Opinion Polls (6)
P2P Lending (4)
Podcasts (26)
Positioning (8)
Press Coverage (2)
Product Dev (10)
Productivity (2)
Public Relations (8)
Ranting (5)
Scary Big Ideas (4)
Segmentation (2)
Service Not Enough (3)
Shout Out! (25)
Small CUs (5)
Social Economy (6)
Social Media (137)
Speaking (40)
Technology (20)
The Truly Weird (4)
Tips: Bad Practices (2)
Tips: Good Practices (3)
User-Generated (31)
Viral Marketing (6)
Web 2.0 (154)
Wet Blanket (1)
Young & Free (78)
Youth Marketing (83)
YouTube Videos (76)

ARCHIVES

August 2010 (3)
July 2010 (2)
June 2010 (2)
May 2010 (2)
April 2010 (3)
March 2010 (2)
February 2010 (7)
January 2010 (5)
December 2009 (5)
November 2009 (6)
October 2009 (7)
September 2009 (27)
August 2009 (5)
July 2009 (3)
June 2009 (3)
May 2009 (6)
April 2009 (8)
March 2009 (6)
February 2009 (7)
January 2009 (6)
December 2008 (11)
November 2008 (17)
October 2008 (11)
September 2008 (25)
August 2008 (20)
July 2008 (18)
June 2008 (18)
May 2008 (18)
April 2008 (21)
March 2008 (21)
February 2008 (14)
January 2008 (11)
December 2007 (7)
November 2007 (6)
October 2007 (6)
September 2007 (7)
August 2007 (9)
July 2007 (12)
June 2007 (11)
May 2007 (7)
April 2007 (3)
March 2007 (3)
January 2007 (1)
December 2006 (3)

OUR WRITERS

Nala Henkel (38)
Tim McAlpine (354)
Colleen Pepper (1)
CU Skeptic (1)

RECENT POSTS

August 31, 2010
Want to attend How Magazine's Mind Your Own Business Conference? I've got a code for you!

August 20, 2010
Lack of young blood runs deeper than membership

August 8, 2010
Young, Free and Super-charged

July 28, 2010
There actually IS meat on bacon!

July 19, 2010
Co-op Vegas?
(2 Comments)