Are small credit unions just merger bait?

A couple of weeks ago, I attended the Marketing Association for Credit Unions' (MACU) Achievement in Marketing Excellence (AIME) awards in Banff, Alberta. Greg Longster, CGI Canada's National Vice President, Sales and Marketing, was the emcee.

Greg is a six-time AIME award winner himself from his time as Marketing Manager at Evergreen Savings on Vancouver Island. He's also a funny guy who makes a great emcee.

Greg rolled into the awards by explaining the award divisions.

Division 4: $1 billion and more in assets under administration: "The really big guys"
Division 3: $451 million to $1 billion in assets under administration: "The big guys"
Division 2: $201 million to $450 million in assets under administration: "The getting big guys"
Division 1: under $200 million in assets under administration: "The merger targets"

This was followed by a mixture of boo's and laughter. If you are part of a small credit union, what do you think? Is your credit union just merger bait, or is it a strong viable local institution? I'd love to hear what you think.

By the way, here's a link to this year's AIME award winners. There was some really great stuff from the really big guys to the merger targets!

Tim