BECU's new TV spots: Smart, hip and meaningful

We Canadians tend to consume a lot of American TV! Lately, I've noticed a very regular stream of BECU commercials flowing my way on  KING-TV, the Washington state NBC affiliate.

Here are a couple in the series.

"Can Do"

"Right Side Up"

I think these ads are spot on and promote the "safe and sound" message perfectly. Fast-paced, catchy music and a strong message. They definitely cut through.

I also really like the straight forward call to action: "We are BECU, join us."

Tim