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01/24/2008

The best education piece on the credit union difference that I have ever seen.

By Tim McAlpine

Larissa is knocking it out of the park on a daily basis on Common Wealth Credit Union's Young & Free Alberta blog.

+ Add this feed to your reader. She will make your day.

+ Share this link http://www.youtube.com/watch?v=cawzTSVTP2M

Everyone involved in the credit union movement should watch this video.

I have been marketing and believing in credit unions for more than 15 years. Honestly, I have never seen the credit union difference so powerfully illustrated.

Other than setting the stage and providing a forum for conversation, we have nothing to do with the direction or the content of the blog. Everything you see here is Larissa. She has an inquisitive mind, a wry sense of humour and mad skills beyond her 19 years.

She is doing Common Wealth Credit Union, the credit union movement and her generation proud.

Bravo!

Comments

1) Caleb Chang @ Jan 24, 2008

Tim passed this post by me before posting it. He wanted to make sure it didn't sound like we were blowing our own horn. I quickly gave an enthusiastic "thumbs up!" because this video, in my opinion, is of the calibre to be a national campaign for credit unions. Yes, it is THAT good. I wish I could say I had something to do with it, but I didn't and I can't really find anything to add to make it better. Honestly folks, you would do your CU a disservice if you didn't show this to all prospective members, not only those of the YGen variety.

2) Brent Dixon @ Jan 24, 2008
http://www.opensourcecu.com

Larissa is brilliant. I'm hijacking this post and this video for my own blog. I hope everybody else does the same.

Way to enable a powerhouse, Currency.

3) Robbie Wright @ Jan 24, 2008
http://blog.cuemployee.com

Totally awesome. Larissa was clearly the correct choice!

4) Gene Blishen @ Jan 24, 2008
http://www.tinfoiling.com

Finally, finally, finally. A brilliant message that needs to be awarded. It deserves a CUIE (Credit Union Innovative Excellence) award. Out of the mouth of babes....Larissa come up to the mike to accept your award!!

5) Diva Deb McLean @ Jan 24, 2008
http://www.cpcuonline.com

in the words of my Brit-friends.....

BRILLIANT!!!!!!

simple, straight forward, clean, crisp - I've been in CU marketing for over 18 years and this simply KICKS BUTT.......... (can I say that? - shoot I already have)

6) Morriss Partee @ Jan 24, 2008
http://everythingcu.wordpress.com

I just have to add -- WOW!

THIS VIDEO is the epitome of the power of social media when teamed with a worthy mission/cause/story. When you empower your community/membership, or spokesperson in this case, they will take up the cause, make it their own, and show the light in ways that you never dreamed....

7) Dan Veasey @ Jan 25, 2008
http://piedmontcu.wordpress.com

Love it!!!!!!!!

8) Tim Goddard @ Jan 31, 2008

GREAT AD, please email it to me so we can share it with our youth.

9) cheryl @ Jan 31, 2008

Brilliant, right to the point , awesome comparisons, CU's rock

10) lloyd @ Jan 31, 2008

As a member of the credit union i don't see these free services that they speak of. I do like the presentation of this umm... PROPOGANDA. Its all the same you take the money and you spend it on what you want, then you charge to have and to use it, doesn't sound free to me.

11) Vlodko Boychuk @ Jan 31, 2008

A fantastic video by Y&F spokeperson! What a creative way to explain the difference between banks and Credit Unions! Way to go, Larissa!

12) Tim McAlpine @ Feb 01, 2008

@Lloyd - If you are member of Common Wealth and you are between 17 and 25, drop by any branch and they can hook you up with a Young & Free Account. I tried to e-mail you, but the e-mail address you submitted doesn't exist.

13) Tracey Fieber @ Feb 01, 2008
http://www.prairiepridecu.com

Excellent! Maybe Sask Co-operative Youth could have an 'idea session' to bring more people's ideas such as this to light. Great work, Larissa.

Please email it to me so we can use it in our marketing.

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The best education piece on the credit union difference that I have ever seen.

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