CUES Experience: Here's my presentation that I gave yesterday

By Tim McAlpine

Yesterday, I co-presented a session with Morriss Partee from EverythingCU.com at the CUES Experience in Minneapolis. Our session was called Building Relationships with Social Media.

I promised the crowd that they could download the presentation here. I apologize to regular readers for posting yet another Young & Free presentation! You can skip to the next post. If you are looking for Morriss's slides, check with him on his blog.

Young & Free: building relationships through social media.

May 14, 2008  |  CUES Experience  |  Minneapolis, Minnesota

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Presentation overview
Currency is in the middle of a wonderful social media experiment with Alberta’s Common Wealth Credit Union. To promote Common Wealth Credit Union’s new Young & Free account to Alberta’s 17 to 25 crowd, Currency has created an integrated marketing program centered around the microsite. The thrust of the program is finding and hiring a spokesperson from Gen Y to represent the product, the credit union and their generation. See how this program is authentically appealing to a new generation of potential credit union members.

Download handouts
+ Young & Free: building relationships through social media (1.20 MB PDF)

Thanks to the Morris for asking me to co-present and thanks to Christopher Stevenson and the rest of the CUES crew for all of their help.

Comments

1) William Azaroff @ May 15, 2008
http://www.azaroff.com/blog

Tim, your presentation with Morriss was exceptional. I was already a huge fan of Young & Free, but you frame it in such an amazing way. So glad I could see it!

2) Jeffry Pilcher @ May 17, 2008
http://www.webermarketing.com

Nice presentation.

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