I saw an article by Kristin Laird recently in Marketing Daily:
"Sears Canada Inc. is heading back-to-school with four pilot pop-up retail outlets at universities across Ontario.
The mobile tent-store will appear at Brock, Western Ontario, McMaster and Queen’s universities to offer student life staples, like housewares, home decor, bed and bath, electronics and cosmetics merchandise.
“A pop-up temporary storefront concept has been gaining popularity in Canada,” Dene Rogers, president and CEO, Sears Canada, said in a statement.
The pop-up locations are about 900 square feet and include a recruitment area for students to inquire about possible job opportunities with Sears."
I like this idea. C'mon, credit unioners... tell me all the reasons why you couldn't pool together and brand an ATM and have it at a college campus for back-to-school week, or back-from-Christmas-break week (thinking ahead.)