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01/22/2008

I've been Shevled.

By Tim McAlpine

My post on blogging for love or money definitely split the crowd.

My friend Ron Shevlin writes:

Tim, I’m really sorry to say this in a public forum, but you’re wrong — on a number of fronts:
1) You confuse acquisition marketing with retention marketing;
2) You confuse relationship building with selling;
3) You completely miss a number of alternative tactics; and
4) You pooh-pooh some potentially good economic returns.

Ron describes, in detail, nine considerations that credit union leaders contemplate before launching a blog.

I agree with Ron's rebuttal. The sad thing is, everytime I get 'Shevled,' I agree with Ron's rebuttal! Damn him and his big brain.

Here's what I was really trying to say in my original post: There can be more than one driver behind blogging.

I am not advocating that credit unions drop everything and start a blog. I am advocating that credit unions consider blogging as a great addition to their overall marketing and communication plan. My thinking is that since more than 99% of credit unions aren't blogging for the love, maybe we can encourage a few to blog for the money.

I applaud every credit union who has tested the waters and I feel strongly that credit union leaders and marketers should gain at least a basic understanding of the power of social media and consider their own 'to blog or not to blog' strategy. Full stop.

One last point: I apologize for the dig at direct mail—not all of it is junk.

No one in the blog-o-sphere can systematically tear your blog post a new one like Mr. Shevlin. In tribute to his mastery at the 'My Take' rebuttal, I have created a custom badge that anyone who has even been 'Shevled' or who will ever be 'Shevled' can proudly display on their own blog (that means you Denise Wymore).

Enjoy.

Comments

1) Jeffry Pilcher @ Jan 22, 2008
http://www.webermarketing.com

"Shevlined?"

2) Tim McAlpine @ Jan 22, 2008

Man, even Pilcher is correcting me now!

3) Denise Wymore @ Jan 23, 2008
http://www.denisewymore.com

Tim,

You know what warms my heart....a badge. I will honor it, for I too have been Shevled (and I liked it).

But don't tell Ron. His big head can barely hold his big brain...

4) Credit Union Warrior @ Jan 23, 2008
http://creditunionwarrior.blogspot.com

Wear that badge proudly, Tim...wear it proudly. :)

5) Caleb @ Jan 23, 2008

Shevled by the Shevlinator. He's from the future, but he's come to the past where direct mail is still alive.

6) Jeff Hardin @ Jan 25, 2008
http://www.cucommunicator.wordpress.com

Verb list for 2008 ...

In: Shevlined

Out: Googled

Carry on now. ;)

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I've been Shevled.

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