The winners of the 2016 It's a Money Thing 365-Day Content Adventure Contest are Afena Federal Credit Union in Marion, Indiana and Midwest Community Federal Credit Union in Defiance, Ohio. These two credit unions will each receive a free 12-month subscription to our It’s a Money Thing financial education content program. During the year, we'll check in and report on how it's going for them.
We had 14 credit unions enter the contest. Each credit union had to submit an entry that detailed an overall strategy, presented a creative plan for deployment, outlined the potential impact of implementing the plan and demonstrated credit union need. The quality of the entries was awesome with lots of great ideas presented. It's obvious that financial literacy content for young adults is a priority for many credit unions across the United States and Canada. Thank you to everyone who entered!
Our judges were very impressed!
I'd like to thank our four judges, Barbara Bean, CEO of Cal Poly Federal Credit Union; Kathy Lavorato, Operations & Compliance Manager of Kingston Community Credit Union; James Marshall, Manager of The Cooperative Trust; and Hope Schau, Filene Research Fellow and the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona for taking valuable time to evaluate each entry.
Tim McAlpine is the President and Creative Director of Currency Marketing. He is best known for developing the Young & Free Marketing Program and the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members. He is also the driving force behind CUES Next Top Credit Union Exec competition and a co-founder of the CU Water Cooler.