Two good credit union social media white papers crossed my desk recently and are free to download.
Credit Unions and Young Adults: Engaging Young Adults from the Filene Research Institute written by Ben Rogers. To download this free publication, you have to add it to your shopping cart to the right. There are options for members and non-members.
The MarketSmarts Fall 2008 Social Media Issue from Central 1 written by Bobby Dhillon and John Trogrlich. You can easily download the PDF from the linked page.
Both publications provide good social media 101 crash courses and both dig deeper with case studies and usable advice. Take the time and review these two free documents.