I first blogged about this campaign back in June. Envision Financial recently entered it into the Canadian Marketing Association Awards and we just learned that our campaign won a silver award in the Financial Services – Wealth Management category. Pretty cool, considering that it was competing against Canada’s five major banks and credit unions from across the country.
Financial Products and Services: Wealth Management
Company: BMO InvestorLine
Campaign: BMO InvestorLine’s Amazing 8 Campaign
Agency: Tribal DDB Vancouver
Company: Envision Financial
Campaign: 2008 RRSP Campaign
Agency: Currency Marketing
Company: BMO Financial Group
Campaign: BMO RSP Decoder DM
Agency: Blitz Direct, Data & Promotion, a division of Cossette
Canadian financial institutions use all of their marketing firepower in January and February to promote Registered Retirement Savings Plans (RRSPs). March 1 is the deadline for Canadians to invest in these tax-sheltered investment products.
Envision had an aggressive $28 million dollar deposit growth goal. This coordinated campaign helped Envision secure more than $100 million in RRSP investments during the first two months of 2008!
Congratulations to Ashok and Michelle at Envision. It was our pleasure to play a part in this successful campaign.
If you are in the throes of putting together your 2009 RRSP campaign and need some help, drop me an e-mail. We'd love to get involved.