She has been involved in the credit union world for 28 years, starting as a teller and working her way up to Vice President of Marketing for Washington's First Tech Credit Union. In 2000, she struck out on her own as a consultant and hasn't looked back.
Her latest work of passion is bringing the Net Promoter Score to the credit union industry. Her dream is to have a standardized tool to measure member loyalty. Her dream is becoming a reality with the newly formed CUSO, the new Member Loyalty Group. If you get the opportunity to see Denise speak or to meet her in person, do it. She is a terrific advocate for credit unions.
You can listen by streaming audio here or you can subscribe to it in iTunes and listen on your iPod.
Some links to get to know Denise even better
Fast facts about Denise
- How's the corn in New Mexico? The corn is good
- Favorite colour? Yellow
- Favorite computer? Mac
- Hair colour today? Blonde
- How long in the CU world? 28 years
- Favorite brand? Apple iPhone
- What's on your iPhone? Monkey Ball, Bloomberg and Tikibar TV
- How tall are you? 5' 4"
- Why not banks? The money for shareholders thing
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
+ Interview recorded with Rogue Amoeba's Audio Hijack and Skype
+ Intro recorded with a Blue Snowflake microphone
+ Edited in Audacity
+ Podcast RSS Feed through Feedburner
+ Music is A Song for Jake by Oregon Chad licensed through Creative Commons
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