Welcome to episode 16 of Credit Union Innovators. My guest is Jeffry Pilcher. Jeffry is the editor of The Financial Brand and an independent financial services brand strategist with his company IconIQ.
Jeff Pilcher has spent over 15 years as a branding, advertising and marketing consultant, including eight years as brand strategist and creative director with Weber Marketing Group, an integrated marketing agency focused on the financial industry.
Previously, Pilcher was Marketing and Advertising Director with a Seattle-based consumer electronics retailer, where he managed a multi-million dollar budget and orchestrated the marketing activities of 15 stores in three states.
Pilcher has a B.A. in Mass Communications from Menlo College. Following college, Pilcher founded Sharp Advertising in Las Vegas, Nevada, which grew to 10 employees in four short years.
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Some links to get to know Jeffry even better
Fast facts about Jeffry
- Last movie? Rainman
- Cable? No, DirectTV
- Underwear at work? Yes, among other things
- What time does your day start? 5 to 6 a.m.
- Dogs? Dude, Sweet Pea, Booby, Buddy, Jake, Sparkle, Rosie
- How tall are you? 6' 0"
- What's your favorite colour? Gray
- How is the Dow Jones Average doing today? Down 14
- Last vacation? Fishing in Alaska last summer
Looking for innovators
If you know a credit union innovator who I should interview, please e-mail me at tmcalpine at currencymarketing dot ca.
+ My side recorded with a Blue Snowflake microphone
+ Edited in Audacity
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