Some of you may not know this, but I've been working with Young & Free in some shape or form since I was 21. I'm now 26, and apparently, an old.
I went out to dinner with a friend of mine who teaches Junior High School. We got to discussing the general state of youth, what the kids are doing, etc. He mentioned to me:
All the kids are using Snapchat these days. They say to me, "Mister you're still on Facebook? You old!"
I pride myself on not only being an early adopter, but someone who embraces technology and new things. However, I have no desire or interest to Snapchat someone.
Snapchat is an app that allows you to send someone a photo that automatically deletes itself after a set time limit. Think of it as a"self-destruct" button for your texts.
There are some obvious reasons for using Snapchat if you were a young teen, but as someone who is a bit older, I see very few obvious benefits in using it. However, that wasn't the case for Pie Five Pizza Co, who recently used Snapchat as a way to engage their fans, young and old.
Despite the fact that many older people think that apps like Snapchat are a fading trend, there seems to be some value in reaching young people where they are—not where you want them to be.
Do you think that a credit union could pull off a promotion like the one above, using Snapchat? Has your credit union explored different avenues outside of Facebook and Twitter? Let us know below!
DeAndre "Officially Elderley" Upshaw
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.