Despite my attempts to keep my life (financial and otherwise) organized, I often find myself scrambling at the cash register—do I have enough money to splurge on a drink with coworkers? Did my check get deposited?
Mobile banking is one way of reaching out to your member's that is going to become increasingly important in the coming years—heck, for me it's important right now. Here's a few reasons why I (and several of my peers) use mobile banking, sometimes even more than online banking.
- I bore easily. I hate waiting with nothing to do. I find myself parsing through my banking statements on the train, waiting for church to start, in line at Starbucks - it helps me get a quick snapshot into my financial life. I still sit down once or twice a month (usually around payday) and go through my statements, but doing this is helpful.
- I need to transfer money RIGHT NOW. These situations have been few and far between since I made a concentrated effort to get my finances on track, but I'm not ashamed to say that there have been times that I've been at the checkout line and needed to transfer money from my savings to my primary account as soon as possible.
- I can deposit checks. I've waxed rhapsodic over the ability to deposit checks from my phone, and I'm never going to stop. I'm addicted. Look out for me being on an upcoming episode of Intervention, because not only is remote depositing checks functional, it's cool. I feel like I'm on Star Wars or something. And, it keeps me away from one of my least favorite things - visiting branches.
These are my reasons, and I'm betting that some of your members feel the same way. Do you have a mobile app for your credit union? Let us know in the comment section!
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.