Last week Instagram announced a new video feature, giving Vine a run for it's money. Instagram video adds the ability to re-arrange your video clips, stabilize them and add filters. If you haven't tried it yet, download the update and report back to us with how you like it.
So far the internet at large has loved it, uploading over 5 million videos in just 24 hours after the feature launched. Brands leapt at the opportunity to engage users in a new way, but some of them just reposted their commercials, which was a poor move.
Other brands excelled at creating video for the new format, like this one posted by Lululemon:
Now that these 15 second videos are becoming more popular, let's take a look at how your credit union can use Instagram video to engage your members without sucking.
- Give us behind the scenes action. Show us what people don't usually get to see - what does it look like on the other side of the teller window? Who gets to choose which lollipops go out in the bowls at the counters? Seriously. Even the most mundane things about a credit union are a mystery to the public.
- How-To Videos. Answer our burning questions. How exactly do those tubes get money from the building to my car? Witchcraft? Sorcery? I must know! Use Instagram video to educate your members on how your credit union works. You can even take it a step further and do a 15 second financial literacy series.
- Break the mold. Do something awesome, like a four-part telenovella documenting someone's breakup with a bank. Run a contest where you get your members to sing "Don't Stop Believing" as they roll through the drive through. In short, do whatever you want!
This is a new arena that credit unions have the oppurtunity to break into in a big way. The best part about it is that you don't have to have any special equipment or lighting - just a phone and an idea!
How is your credit union leveraging Instagram Video (or Vine)? Tell us allllll about it in the comment section below!
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.