This week Facebook announced that they were lifting key restrictions on how contests are run and administered. Previously, the only (legal) way to run a Facebook contest was to create a Facebook tab and have the contest live there. Here are the pertinent details, straight from Facebook.
We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
This is great news for marketers on Facebook! Here are three great ways that credit union can use these new rules to their advantage.
- Give away swag. Trust me. People on the internet lose their minds over a free coffee mug. Do a flash giveaway of swag items that you have lying around already. What credit union doesn't have one (or 100) branded lanyards lying around? This is a cheap, easy way to engage your members.
- Name a new product. Announcing a new checking account or rebranding portions of you credit union's offerings? Let the masses decide. Offer two options and have people vote on one or the other. This is a great way to get people to have a connection to your credit union's brand.
- Photo caption. Snap an interesting photo at one of your branches and let your Facebook community give it a fun caption. It's wise to avoid photos that can be suggestive or risqué.
These are just a few ways to utilize these new Facebook rules regarding contests. Does your credit union run contests? Does it utilize Facebook to make them happen? Let us know below!
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.