Words to live by: Business Week debunks 6 social media myths

Jeffry Pilcher pointed out an excellent article posted on Business Week last week.

The author B. L. Ochman offers sage advice and shoots large holes in the following social media myths:

1. Social media is cheap, if not free
2. Anyone can do it
3. You can make a big splash in a short time
4. You can do it all in-house
5. If you do something great, people will find it
6. You can't measure social media marketing results

For all of you who are contemplating a social media effort or are already up to your neck in it, please take the time to read this article.

Tim