We helped Guardian Credit Union launch Young & Free Alabama today. Based in Montgomery, Alabama, Guardian has $225 million in assets and serves 34,000 members. While Guardian is the smallest credit union to undertake Young & Free on its own, it is one of the fastest growing credit unions in the state of Alabama.
Guardian has a number of key components going for it that will make Young & Free Alabama really work.
- Passionate and professional staff and leadership
- A very visible, well-known and polished brand in the Montgomery marketplace
- Great product mix with the Young & Free Checking account
Every Young & Free region comes together when there is a senior champion that believes in it and when there is a great supporting cast. Alabama is no exception. From the beginning, Heath Harrell, Guardian's President and CEO, has embraced the program and made it a strategic priority. In addition, the marketing team—Jessica and Rachel—have been great to work with.
Internally, this program was launched under the guidance of Michael Berger. Michael has done a great job of managing this project from start to launch.
To kick things off in style, we enlisted the help of all of the active Young & Free Spokesters to create a launch video.