Young & Free Indiana launched by 3Rivers today!

We helped 3Rivers launch Young & Free Indiana today. Indiana is the 12th Young & Free region in North America to go live!

Transient

3Rivers has a number of key components going for it that will make Young & Free Indiana really work.

  • Passionate staff and leadership
  • A very visible, well-known and polished brand in the Fort Wayne marketplace
  • Fresh, modern branches
  • Great product mix with the livin' free pack
  • Fully online account opening

Every Young & Free region comes together when there are senior champions that believe in it and when there is a great supporting cast. Indiana is no exception. From the beginning, Jeff Meyer, the CEO and Lisa Philips, the COO, have both embraced the program and made it a strategic priority.

In addition, the marketing team—Michelle, Dan and Chad—have been great to work with.

Internally, this program was launched under the guidance of Kate Davies. Kate has done a great job of managing this project from start to now. This is Kate's fourth launch in the past three months! She definitely needs a holiday.

Please take a moment and visit the Young & Free Indiana microsite. You can also follow along on Twitter and Facebook.

Tim