The program in New Mexico came together because of the leadership and passion of a number of key people that believed in Young & Free, including Sylvia Lyons (CEO) and Denise Wymore (VP Association Services) plus 17 courageous credit union CEOs.
Launching Young & Free for a group of credit unions takes a great deal of cooperation and coordination! It allows small and large credit unions to affordably work together to make a big noise in their marketplace. We know it takes a lot to get on the radar of potential Gen Y members.
When Denise started at CUANM in the Spring of 2010, one of Sylvia's first requests was for her to check into Young & Free New Mexico. As luck would have it, I know Denise quite well! One thing led to another and here we are!
Kate Davies and I travelled to Sante Fe, New Mexico in February and shot this fun launch video with most of the participating credit union CEOs.
Side note: We do a lot of time zone-math in our office. Most of our clients are two or three hours ahead. It's nice to have another client that is just one hour ahead! Now, if we could only have a program running in Pacific time! :)