Tim McAlpine will be speaking to credit union marketing professionals in Saskatoon, Saskatchewan at the Spring Marketing Conference
Teaching Financial Education Through Engaging Storytelling
Millennials face financial pressures that will jeopardize and limit their economic opportunities. This, combined with a lack of financial aptitude and overconfidence in financial matters, can be a recipe for a grim financial future for the largest generation since the Baby Boomers. Engaging over-confident, over-stimulated young adults in financial education has become the mission of Currency Marketing's Tim McAlpine. He’ll provide background research and insights as well as show you how the It's a Money Thing Financial Education Program is helping credit unions reach and teach young adults from across Canada and the United States.