Tim McAlpine, Currency Marketing's President & Creative Director, will be teaching a second-year marketing course at the Southwest CUNA Management School in Fort Worth, Texas. The course is called Attracting the Next Generation of Credit Union Members: Opportunities for Marketing & Future Growth.
In this homogenous financial services marketplace, differentiation is key, and there has never
been a better time to differentiate based on a business model that puts members first and
aligns with the belief system of the next generation of credit union members. Tim brings
real-life examples to the classroom, illustrating how credit unions can win in today’s hyper
competitive consumer finance space through smart marketing and execution.