Currency Marketing | CU Brand Blog

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04/10/2008

Check out Nala's awesome post on Cuckoo today.

By Tim McAlpine

Nala is really taking her new blogging duties on our Cuckoo blog seriously. Her post today is a must read. She mystery shopped all five large Canadian banks and has documented the account opening process at each.

Very cool.

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03/19/2008

Nala is taking up the Cuckoo blog reins!

By Tim McAlpine

Has anybody out there tried to be the main voice on two separate blogs for an extended period of time? And run a business? And have a family life?

Yeah, it is tough to make it all work.

We launched our Cuckoo Campaigns website last June and included a blog to facilitate news and conversation. I kept pretty active posting through the Summer but then the frequency of posts dwindled through the Fall and ground to a halt after Christmas.

The inactivity is about the change. Nala Henkel, our Vice President, Strategy is taking up the charge and is going to be providing a steady stream of commentary, advice and discussion surrounding the unique challenges that face smaller credit unions.

+ Head over to the Cuckoo blog and encourage Nala with a comment!
+ Subscribe to the RSS feed

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07/16/2007

Banks need not apply!

By Tim McAlpine

A question that comes up from time to time at Currency Marketing is, "do you also work with banks?" Nope. We've been asked to, but we believe passionately in the credit union movement and working with a bank would go against our core purpose for being in business. At Currency, we have a pretty simple purpose. Here's an exerpt:

Simply put, it is our purpose to help credit unions deepen their relationships with members and persuade bank customers to become credit union members. We can’t wait for the day when credit unions have more members than banks have customers.

We want credit unions to gain ground on the banks one member at a time. This is the reason we get out of bed every morning and come to work. This is our driving purpose.

So, before you ask if a bank can order a Cuckoo campaign, let me cut you off. Nope. Banks need not apply. If you have any other questions, I would be happy to answer them!

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06/13/2007

We are receiving great feedback on Cuckoo, but this one from Gene takes the cake!

By Tim McAlpine

Gene Blishen from Mount Lehman Credit Union made our day recently with the most creative best-wishes e-mail ever. For those of you who have never met Gene, you need to. Gene is a genuine advocate for small credit unions and has been an awesome client for almost a decade. His Tinfoiling blog is a must read and he was a major contributor to us switching from PCs to MACs a few years ago. I couldn't take his mocking any longer! As long as there are people like Gene in the credit union movement, we've got nothing to worry about.

Thanks Gene. You rock!

If you have no idea what Gene is referring to, we have launched a new stock campaign service for credit unions called Cuckoo. Click here to learn more.

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06/11/2007

Currency Marketing is CUCKOO for credit unions.

By Tim McAlpine

For the past few weeks we have had a banner at the bottom of our blog that read, "Has Currency gone cuckoo?" Well, we are ready to let you in on our big secret. We are delighted to announce that our latest concept has hatched. What is it you ask? Cuckoo! Amazing stock campaigns for credit unions.

Cuckoo is our way of giving smaller credit unions the tools they need to take a bite out of the big banks!

We found ourselves with requests for campaigns from credit unions across the continent. Many of the credit unions were of a smaller scale and found that their budget couldn’t support a customized campaign. Yet they still wanted creative, captivating and engaging marketing. From this Cuckoo was born.

Cuckoo is our way of giving smaller credit unions the tools they need to take a bite out of the big banks!

After a year in the nest our bird is ready to take flight. We are so excited about the launch of Cuckoo and we hope you will be too. Click here to check out our new site. We'd love to hear what you think.

We held a preview at a special party in Banff at the MACU Spring Conference on Thursday night. Here is a video of our road trip. It was a blast. Don't worry, we have kept all of the footage PG!

Are we cuckoo? Absolutely.

P.S. I am very proud of our team. Everyone has had a hand in bringing Cuckoo to life including Andrew, Bhu, Bob, Bobby, Caleb, Cheryl, Eryn, Irene, Jenn, Julie, Kevin, Kristen, Michael, Nala, Nicole, Peter, Sharon and Trish. I must also give a special thanks to Michelle, who has quarterbacked this project and pushed and pushed to make it better.

Thank you to everyone who has reviewed the concept and provided valuable input (you know who you are). Also to my family, Jan, Aidan and Elise who have had to put up with looking at me over the back of my laptop screen on many an evening for the past few months!

It is very exciting to see it get off the ground in such fine fashion. Many hours have been spent and the end product is awesome. Thanks everyone!

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06/01/2007

Hello world! Currency Marketing has just hatched Cuckoo

By Tim McAlpine

I am so excited to announce the birth of our new service—Cuckoo! What's Cuckoo you ask? Cuckoo is a collection of amazing stock marketing campaigns developed for credit unions (and definitely not banks).

But it's so much more than that! I know that by putting professional marketing materials in the hands of smaller independent credit unions, it will help these organizations succeed, one new member at a time.

Cuckoo is an extension of Currency Marketing's core purpose. Simply put, it is our purpose to help credit unions deepen their relationships with members and persuade bank customers to become credit union members.

This is just the beginning—we have big plans for constant improvement and new products and services to help your credit union. I encourage you to sign-up for a free Club Cuckoo membership. There are a number of cool rewards, but the best part is we will send you e-mails one week in advance of new campaigns going live on this site.

Good luck with your next campaign. I sure hope we can help. Take a look around and let me know what you think.

Thank you to everyone who has reviewed the concept and provided valuable input (you know who you are). Also to my family, Jan, Aidan and Elise who have had to put up with looking at me over the back of my laptop screen on many an evening for the past few months!

It is very exciting to see it get off the ground in such fine fashion. Many hours have been spent and the end product is awesome. Thanks everyone!

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Check out Nala's awesome post on Cuckoo today.

Nala is taking up the Cuckoo blog reins!

Banks need not apply!

We are receiving great feedback on Cuckoo, but this one from Gene takes the cake!

Currency Marketing is CUCKOO for credit unions.

Cuckoo is our way of giving smaller credit unions the tools they need to take a bite out of the big banks!

Hello world! Currency Marketing has just hatched Cuckoo

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