08/31/2010

Want to attend How Magazine's Mind Your Own Business Conference? I've got a code for you!

By Tim McAlpine

if you are a credit union marketer, this post is likely not for you. But if you are a marketing agency or design firm owner, then this post is definitely for you!

After being in business for ten years, I attended How Magazine's inaugral Mind Your Own Business conference in Cancun, Mexico in 2000. It was a watershed moment in my professional life. Up until that point, my business had grown like wildfire, but it felt like a handful of mud. If you've every tried to keep a handful of mud from slipping through your fingers you know what I mean! In design school I was taught how to design, not how to run a business and my first decade in business was an adventure in figuring things out in complete isolation.

I learned so much at that those three days in Mexico. It was amazing. I have attended three more MYOB Conferences since and each one has been incredible. It's not cheap, but worth every penny.

Fast forward ten years later and I've been asked to speak at this year's MYOB Conference in New York. I am totally honored and excited by the opportunity.

As a speaker, I’d like to invite you to join me at this year’s event being held October 12 to 14 at the Sheraton New York Hotel & Towers.

Tailored specifically to address the challenges faced by creative-firm principals and owners, this one-of-a-kind business conference offers ways to improve your corporate positioning, grow your bottom line and realize your firm’s potential. Trust me, you'll learn a ton and meet other people in your situation.

For complete session descriptions, speaker info and everything else you need to know, visit www.MYOBconference.com.

And be sure to use discount code MTM10 to get an additional $100 off the registration rate. See you in New York!

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08/08/2010

Young, Free and Super-charged

By Tim McAlpine

This past Friday morning I presented in front of about 1,500 credit union CEOs and directors at the 33rd Annual Directors' Convention. This was definitely the largest crowd I have ever been in front of. I am the little scared dot on the stage in this photo!

Here is my slide deck.

The subject was Young, Free and Super-charged: Building social media campaigns that work. It was basically an overview of my thoughts on social media marketing for credit unions and a recap of the lessons learned from our eight live Young & Free regions.

I promised the folks in the audience that I would have these slides online after my presentation. Suffice it to say that the flaky hotel Internet access had other plans for me!

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07/28/2010

There actually IS meat on bacon!

By Nala Henkel

Most of you have probably seen that Cheryl and I have thrown our collective hat in the ring to be the CU Water Cooler Symposium WildCard Speaker.

When you work in marketing and advertising, surrounded by fun co-workers and fun clients, on an incredibly fun and innovative product (Young & Free) it's hard not to let that spill over into contest entry for a wildcard speaker’s spot (as evidenced by our most recent campaign video).

But we want to clarify something—our presentation isn't going to focus on funny videos and bacon, it's going to delve into research we are doing with Gen Y'ers in regards to their use of social media platforms.

We are asking a cross section of young people across North America about:
• Which platforms they use
• What they actually use them for
• What they would never use them for
• And how they perceive businesses interjecting in those spaces

(just to name a few)

We will be compiling these results and sharing 3 practical ways that Credit Unions can take this information and implement a social media strategy in these spaces that will be relevant and get results.

So here’s what you need to know: yes, half of us are young and both of us are silly, but we're going to deliver a fun presentation that will leave the audience with some insight into how Gen Y is actually using social media and share information on how credit unions can get involved and get bottom line results.

We’re really excited to have a conversation about this, and if you are too, you can vote for us here:

http://www.cuwatercoolersymposium.com/vote/

Voting closes Friday at 2pm PT.

All the best,

Nala (and Cheryl)

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04/26/2010

My advice: don't over think, over edit and under power your social marketing efforts

By Tim McAlpine

The fine folks from the CU Grow blog interviewed me after my presentation last month at the 2010 CUNA Marketing and Business Development Council Conference in Washington, DC.

After watching it, I should put a footnote on my 'ignore compliance and legal' comment. I don't want to get anyone in hot water! I would involve those that have product and compliance knowledge at your credit union in your social media marketing activities and equip your 'social voices' with the know-how and freedom to put accurate information out there without a lot of editorial review.

The point I was trying to make is don't let the red tape get in the way of enthusiasm and action and don't just try things half way. Use common sense and connect with your audience in a meaningful way.

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01/22/2010

Young & Free presentation for NCUF REAL Solutions

By Tim McAlpine

Yesterday, DeAndré and I joined Brent Dixon for a presentation at the REAL Solutions Winter Field Coach and League Liaison Meeting in Orlando, Florida. Brent set the stage with a 30 minute overview of social media and user-generated content and then DeAndré and I split the next hour talking about Young & Free. 

Here are the slides from DeAndré and my portion of the presentation.

 

Thanks to the National Credit Union Foundation for inviting us out to share our progress!

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05/19/2009

Vote for six young guys and one slightly older guy to speak at YOUR Symposium!

By Tim McAlpine

About two years ago, I answered an open call for speakers at the 2007 FORUM Solutions/Trabian Symposium in Fishers Indiana. I submitted my first-ever YouTube video, won the wildcard spot and had an absolute blast. In 2008, I was invited back to be the keynote speaker. This has become my favorite conference of the year. It has a very progressive vibe, the presentations are relevant and well done and the attendees are a forward-thinking group of credit union advocates.

Well, this year the format is completely different. It has been retitled YOUR Symposium and all of the speakers will be selected by the crowd. I've decided to enter the race again, but this time with the help of six friends!

Here's our application video!

The Generation Y Extravaganza

I am suggesting that the entire morning of day two be dedicated to addressing the need to attract the next generation of credit union members and employees. As silly as this video is, I really believe we can deliver some valuable advice and get some good discussion going. As I've stated before, the lack of new Gen Y members at credit unions throughout North America is not a problem that is going to just fix itself.

Truth be told, we could definitely stretch this out by an extra hour or two or it could even go for the entire day two if there is an appetite for it. I'm sure the crowd will decide!

• Tim McAlpine from Currency Marketing (9:00–9:30)
  An overview of the Gen Y issues facing credit unions and a recap of how Young & Free is going
   
  
• Brent Dixon from the Haberdashery (9:30–10:00)
  Designing for Gen Y
   
  
• Myles Peterman from Servus Credit Union, Josh Sutherland from South Carolina Federal Credit Union and DeAndre' Upshaw from TDECU (10:00–10:45)
  The Young & Free Spokesperson panel will discuss what young people really want from their financial institutions
   
  
• Andy LaFlamme from Maine State Credit Union (11:00–11:30)
  A Gen Y credit union employee's perspective
   
  
• Ben Rogers from the Filene Research Institute (11:30–12:00)
  The Chrome Credit Union idea and a selection of 30 under 30 concepts

Please vote for our entry here and do yourself a favor—attend the YOUR Symposium. It's only $225 per attendee and the cost includes two packed days of speakers, networking and six meals! I guarantee you will learn a lot, meet great people and you won't regret it. Add yourself to the network and pledge your support.

See you in Fishers, Indiana on October 7 and 8, 2009.

A note on the production of this video: This was a fun. Once everyone in the group agreed to participate, I put a loose script together and asked each member to record their lines using Apple Photobooth and the iSight camera on their Macs. This generates "Skype-looking" Quicktime files. Everyone then uploaded their files to Drop.io, I downloaded them and then put the finished video together in Final Cut Express. Easy peasy. You can see all of the clips in their full, hilarious, uncut glory here and here. There is some pure comedy gold in these clips. I'm sure some of the jokes were intended just for me, but that would be selfish! Enjoy.

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03/05/2009

I presented the Young & Free story at a British Columbia Association of Integrated Marketers luncheon

By Tim McAlpine

I presented an overview of Young & Free at a luncheon today for the BCAIM. I was looking back, and I can't believe the last time I spoke in Vancouver was 2005!

I took the opportunity to debut a new presentation on Young & Free. Last year, I primarily talked about the first year of the Alberta program so it was nice to now have four searches to talk about and everything we have learned along the way.

I will be doing the same talk twice in April. First up is the Card Services for Credit Unions Annual Meeting in Ft. Lauderdale, Florida on April 23 and then I am speaking at the Open Solutions Client Conference & Solutions Expo on April 29 in Las Vegas, Nevada.

Young & Free. Challenge Marketing Explained.

March 5, 2009  |  BCAIM Luncheon  |  Vancouver, BC

Presentation overview
Generation Y is almost twice as big as Generation X. Could your business benefit from tapping into this market? Learn how the Young & Free Program is helping Canadian and US credit unions target Gen Y consumers. Apply these ideas to your business and you too will gain a competitive advantage. Tim McAlpine explains the Web 2.0 lessons learned and why the Young & Free Program appeals to Gen Yers and how it’s driving them to become credit union members.

Download handouts
+ Young & Free. Challenge Marketing Explained (4.19 MB PDF)

Thanks to the BCAIM for having me out. I appreciate it!

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10/13/2008

The Finance 2.0 Summit in New York City: if you're nice to me, I can get you a discount!

By Tim McAlpine

My next speaking date is day one of The Finance 2.0 Summit. It is a new conference being held in New York City at the swanky Harvard Club on January 26 and 27, 2009. It is 100% dedicated to educating financial industry professionals about social media. Here are some of the key learnings attendees will get out of it:

• How to measure marketing success in the world of Finance 2.0
• Social media's impact on consumers' financial decisions
• How to optimize the revenue-earning potential of your eMarketing division
• Leverage the channel partner model online and offline to extend your product footprint
• How to maximize the benefits of blogging and other new mediums
• Successfully integrating social media campaigns into traditional marketing strategies

I will be presenting Young & Free Alberta: Integrating Marketing and Social Media to Connect with Consumers.

As a speaker, I am able to offer my blog readers a discount. Ten of you can get a 15% discount off the regular registration fee.

If you want a discount, contact me at tmcalpine@currencymarketing.ca and I will send you the discount code.

It should be a great conference, with many talented, entertaining and smart speakers, including:

• Trey Reeme – Are You a Spider or a Fly? Defining Your Relationship with the Web
• Ron Shevlin – Why Are We Talking About Finance 2.0 When We Haven't Figured Out Finance 1.0?
• Ed Terpening – Crashing the Party: Are Financial Institutions Welcomed on the Social Media Scene?
• Shari Storm - Best Practices in Blogging: How to Maximize the Benefits of This New Medium
• William Azaroff – Using Social Media to Connect with Your Community
• Morriss Partee – Perfecting Your Palette: Recipes for a Successful Social Marketing Campaign
• Jeffry Pilcher – Results 2.0: Using Web 2.0 Tools to Achieve Real Business Objectives

I hope to see you there.

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10/01/2008

My keynote speech in Indiana: Young & Free One Year Later

By Tim McAlpine

Here is the Ustream.TV recording of my presentation today.

I am happy with the way it turned out and it looks like my son's magical mind-controling powers worked on our host Ron Shevlin. He didn't really give me the business.

A special thanks to Doug, Cam and Leah from FORUM Solutions and Matt Dean from Trabian for giving me the opportunity to kick off their terrific conference.

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10/01/2008

In Indiana today presenting "Young & Free One Year Later"

By Tim McAlpine

Today is a good day. I am at my favourite credit union conference: FORUM Solutions/Trabian Partnership Symposium. Talking about my favourite credit union topic: social media and youth marketing.

Tomorrow is the one-year anniversary of the launch of Young & Free Alberta for Common Wealth Credit Union. It has been a tremendous year with so many great stories. Here is my slide deck.

The event is being broadcast on Open Source CU for the next two days. I was the keynote speaker at 9:15 a.m. to 10:15 a.m. Indiana Time on Wednesday, October 1.

My session was recorded and if it is not too embarrassing I will post at a later date.

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RECENT POSTS

August 31, 2010
Want to attend How Magazine's Mind Your Own Business Conference? I've got a code for you!

August 20, 2010
Lack of young blood runs deeper than membership

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July 28, 2010
There actually IS meat on bacon!

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