Young & Free, The Common Wealth CU pioneering youth program, took top honours in three categories at the Golden Mirror Awards announced at the CUES Experience Conference in Minneapolis.
Young & Free received first place in the image enhancement category for CUs with assets more that $700 million, first place in the segment marketing category for all CUs and first place in the public relations category for all CUs. More than 900 entries were submitted to the 2008 Golden Mirror Awards from North American CUs.
The Young & Free Alberta program used a microsite, social media and traditional marketing to search for a Generation Y spokesperson in conjunction with the launch of a new Young & Free Chequing Account. Dubbed the "voice of Albertas under 25 crowd," the Young & Free Spokesperson creates YouTube videos, posts, daily blog entries and attends youth events to connect Common Wealth CU with young people.
The Golden Mirror Awards are awarded at the CUES annual marketing conference, recognizing top CU marketers in North America.
Currency Marketing worked with Brookline Public Relations, DSA Media and K1 Technology to execute all components of the Common Wealth program.