Speaking
Tim McAlpine is a highly rated keynote speaker at credit union conferences throughout North America.
Tim McAlpine is a credit union advocate who believes that credit unions and the credit union movement need to work harder to prove that there is a difference and that it matters. In his dynamic presentations, Tim tackles relevant marketing issues in his trademark no-nonsense yet humorous way.
Tim and Currency are the recipient of dozens of awards including the Credit Union Central of Canada National Credit Union Innovation Award and 1st place in the Forrester Research Groundswell Awards.
Tim is a popular speaker on the credit union conference circuit. He has presented at numerous credit union and finance conferences throughout North America for many top organizations, including Forrester Research, Credit Union National Association and Credit Union Executives Society. His writing has been published in numerous credit union publications, such as the Credit Union Management Magazine and The Credit Union Times.
Audiences consistently rate Tim's sessions extremely high and provide glowing feedback. "Best was Tim McAlpine." "Favorite: Young & Free." "Very inspired by Tim McAlpine."
2012 TOPICS
Young, Free and Supercharged
An in-depth look at the Young & Free young adult marketing program
Young & Free is an innovative social media meets product promotion meets user generated content campaign that is achieving significant ongoing success for credit unions in Canada and the United States. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Integrated Social Media Marketing
Move beyond simple Tweets and Facebook updates and into integrated marketing campaigns that include traditional and social media
Traditional media is not dead and social media is not the cure-all. You have a far greater chance of finding marketing nirvana when your strategy combines traditional and nontraditional real-world activities with an online destination to create excitement and inspire action in your own backyard. Tie a relevant and differentiated product offer to your campaign, and you have a legitimate recipe for success. Learn how your credit union can take its social media marketing activity to the next level.
What Do Young People
Want and Need?
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
