In late July, Tim and I attended the National Youth Involvement Board (NYIB) Conference in San Diego. The NYIB focuses on financial education for youth, primarily school-aged kids and teenagers. With Young & Free’s focus on the 18-to-25 age group, it is a natural complement. Tim was brought in to conduct a full-day pre-conference session, "Moving The Young Adult Needle." Attendees learned to connect with young adults and discovered what makes Gen Y and Z tick.