Every year, all of our active Young & Free Spokesters get together to produce a meaningful collaboration video. This year's edition is a manifesto about what it's like being young and free and why credit unions are the right choice.
It's been a week since our whirlwind trip to San Diego for the finals of the 4th annual CUES Next Top Credit Union Exec competition. Each year, we build on the last, making the program tighter and more compelling. I am very proud of this competition and our association with CUES. I feel like we've had a real impact on the industry and the lives of our finalists and winners, plus we've had a ton of fun along the way. What more could you ask for?
The five CUES Next Top Credit Union Exec Finalists will be presenting today in San Diego at the CUES' CEO/Executive Team Network™. Each Finalist will have seven minutes to present the progress or planning of their project or the results gained to date to the judging panel, the conference audience and live to the online audience. After the presentations, the judges will submit their completed score sheets and conference attendees will vote for their favorite Finalist on the spot.
In late July, Tim and I attended the National Youth Involvement Board (NYIB) Conference in San Diego. The NYIB focuses on financial education for youth, primarily school-aged kids and teenagers. With Young & Free’s focus on the 18-to-25 age group, it is a natural complement. Tim was brought in to conduct a full-day pre-conference session, "Moving The Young Adult Needle." Attendees learned to connect with young adults and discovered what makes Gen Y and Z tick.
I've been working with a Filene i3 team on a project we've called the Great Credit Race. I jumped on board to help with the concept and all of the design and web development work because the topic is near and dear to my heart—helping young people establish credit. There's no shortage of information, advice and tools out there to help you improve your credit score, but there is virtually nothing to help you establish credit quickly and effectively.
Earlier this year, we put out a teaser of the Filene Research Institute's i3 innovation community hitting the road. Well, the 17-minute documentary video is now complete. Matt Hawkins and myself filmed it and Matt did a fabulous job with the final edit. Special thanks to Matt Davis, George Hofheimer, Marnie Renteria and Theresa Hilinski for inviting us along for the journey. It was an awesome experience.
Are you curious about Young & Free but haven't raised the courage to reach out and talk to us about it? Well, we've got the perfect solution! Join us for a free webinar in August. Here's the pitch. Find out how the Young & Free Marketing Program could help your credit union connect with the next generation of credit union members. We’re holding two webinars in August. Linda Douglas, VP, Marketing from Michigan First Credit Union, our Young & Free Michigan partner, will be joining us. Sign up for the date that works for you.
Over the past five years, I have had the pleasure of speaking at more than 40 credit union conferences in the United States, Canada, Mexico and Jamaica. It’s been a humbling and rewarding experience to share my stories to receptive audiences at state, national and international events. During this time, I’ve gained a lot of perspective on what makes an event memorable and worthwhile.
Our Young & Free Market Assessment for our newest Young & Free credit union, Tropical Financial Credit Union in Florida, uncovered two key findings to address its problem of an ageing membership—a potential growth of 4% in their credit union's youth segment, and a gap in the competitive youth account offering that Tropical Financial could fill.
Kaison Darden, 20, from Wetumpka, Alabama, has just been announced as the Young & Free Alabama Spokester for Guardian Credit Union. And while her four-week journey from submitting an application, to becoming a finalist, and finally winning the role of Young & Free Alabama Spokester is an amazing story, more amazing is how a credit union with $250 million in assets brought such an involved program to their staff, members and community.