It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart.

Each It's a Money Thing content pack tackles an important financial topic and includes a video, infographic, article, presentation and handout branded with your credit union's logo. This quality content is ideal for posting to your credit union's website and social networks. It's a Money Thing presentations are a great way to connect with local educators and students.

Join Jen on her journey to understand everything there is to know about money

Join Jen on her journey to understand everything there is to know about money

With It's a Money Thing, you'll have the content that you need to make an impact with young adults in the communities that your credit union serves.

Each content pack is packed with awesome


CUSTOMIZEDMake an impact and leave a lasting impression since all pieces are customized with your credit union's logo.


VIDEO—Each content pack includes a high-quality animated video that you can post to your credit union's YouTube channel. It's designed to engage, entertain and teach.

INFOGRAPHIC—The topic is explored further with a dynamic and shareable infographic. This visual tool presents complex information quickly and clearly.

ARTICLE—A supporting article is ideal for posting to your credit union's blog and distributing through your print and email newsletters. 

PRESENTATION—The topic is expanded into a presentation that's perfect for taking into high school and college classrooms.

HANDOUT—A single 8.5"x11" page that's ready to print and share. This handy reference can be used as notes to accompany a presentation.

The first 12 packs

Click the images to see all of the pieces from each content pack.

Packs are delivered monthly or quarterly starting with pack 1

9.  Emergency Fund
10.  Buying vs. Leasing a Car
11.  Living on Your Own
12.  Common Money Beliefs

  — with many more to follow —

Our creativity and your satisfaction guaranteed

Tim McAlpine, creative director, and Larissa Walkiw, the original Young & Free Spokester, have teamed up to re-imagine financial education.


We offer a money-back guarantee. Within the first 60 days, you may cancel your subscription and you will receive a full refund.

Affordable customized content

Subscribe to our quarterly or monthly plans—the choice is yours. All of the content that you receive can be used by your credit union for as long as your subscription is active. Content is specific to U.S. or Canadian credit unions.

Put your credit union in good company

Join these progressive credit unions in the United States and Canada that are utilizing It's a Money Thing content packs! 

Don’t just take our word for it

“We were attracted to It's a Money Thing because it’s great marketing and educational content at a very affordable price. We are a small credit union and have shopped around for creative content in the past. Pricing was out of our budget. This isn’t and it’s super great quality.”

– Linda Bodie, CEO & Chief Innovator, Element Federal Credit Union

“We LOVE what we are receiving so far. And it’s obvious that our members and staff are liking it too. We are using almost all pieces within each pack in many different ways so it allows us to reach the community in their preferred method… social, email, video, handout, etc.”

– Amanda Brown, Marketing Communications Specialist. Fox Communities Credit Union

“Informative quality content, in a variety of formats, that is easy to digest in quick bites. This program helps my small marketing department of one provide a beneficial and appealing resource without taking much of my time. It allows me to connect with one of our key segments in a way I simply couldn’t before.”

– Laurissa Grubb, Chief Innovation Officer, Blue Eagle Credit Union

As seen on 


Is Your Credit Union’s Financial Education Content Awful or Awesome?

It isn't easy to make financial education interesting and engaging, which is why so many credit unions struggle to generate quality content for their social media channels. These days, consumers expect online material that's polished and highly visual. Does that mean you have to invest a mountain of hours every week building professional-caliber content? No. Here's one alternative. Read the full article.

It's a Money Thing is a registered trademark of Currency Marketing