It’s a Money Thing is a collection of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart.

Each It's a Money Thing content pack tackles an important financial topic and includes a video, infographic, article, presentation and handout branded with your credit union's logo. This quality content is ideal for posting to your credit union's website and social networks. It's a Money Thing presentations are a great way to connect with local educators and students.

With It's a Money Thing, you'll have the content that you need to make an impact with young adults in the communities that your credit union serves.


Jen is our easy-to-like main character who explores a different financial topic each month.

Grounded in research and consumer need

Currency is collaborating with the Filene Research Institute to pilot It's a Money Thing. More than 20 credit unions from all over the United States and Canada signed up to participate in the pilot and we are now in the data-collection phase. Expect a comprehensive research report to be published by mid 2015. While the pilot is now full, your credit union is still encouraged to subscribe to the It's a Money Thing financial education content.

Grounded in Filene's extensive research in this critical and developing area, It's a Money Thing will help your credit union engage and build relationships with young adults (Gen Y) while helping them become financially capable.

Each content pack is packed with awesome


CUSTOMIZED—All pieces are customized with your credit union's logo to make an impact and leave a lasting impression.

VIDEO—Each content pack includes a high-quality animated video that you can post to your credit union's YouTube channel. It's designed to engage, entertain and teach.

INFOGRAPHIC—The topic is explored further with a dynamic and shareable infographic designed to present complex information quickly and clearly.

ARTICLE—A supporting article is ideal for posting to your credit union's blog and distributing through your print and email newsletters. 

PRESENTATION—The topic is expanded into a presentation that's perfect for taking into high school and college classrooms.

HANDOUT—A single 8.5"x11" page that's ready to print and share. This handy reference can be used as notes to accompany a presentation.

The first 12 packs

Click the images to see all of the pieces from each content pack.

Packs are delivered monthly or quarterly starting with pack 1

  — with many more to follow —

Our creativity and your satisfaction guaranteed

Tim McAlpine, creative director, and Larissa Walkiw, the original Young & Free Spokester, have teamed up to re-imagine financial education.


We offer a money-back guarantee. Within the first 60 days, you may cancel your subscription and you will receive a full refund.

Subscribing is up to 20x cheaper


We compared our cheapest subscription option against the cost of creating custom content using a popular video and data visualization vendor. We found that our price is actually 20 times cheaper. That's not a typo!

With It’s a Money Thing, a simple monthly subscription gets you a steady stream of awesome content for an affordable monthly or annual payment. Plus, our price includes research, writing and coordination of the creative production—additional time-consuming tasks not included in the third-party vendor’s costs. We have three pricing options to choose from—see which plan works best for you.


Affordable customized content

Subscribe to our quarterly or monthly plans—the choice is yours. All of the content that you receive can be used by your credit union for as long as your subscription is active. Content is specific to U.S. or Canadian credit unions.


Filene Research Institute member credit unions qualify for an 8% discount. Select your preferred plan and your discount will be applied after completing the next page.


Put your credit union in good company

Join these progressive credit unions in the United States and Canada that are utilizing It's a Money Thing content packs! 

Don’t just take our word for it

“We were attracted to It's a Money Thing because it’s great marketing and educational content at a very affordable price. We are a small credit union and have shopped around for creative content in the past. Pricing was out of our budget. This isn’t and it’s super great quality.”

– Linda Bodie, CEO & Chief Innovator, Element Federal Credit Union

“We LOVE what we are receiving so far. And it’s obvious that our members and staff are liking it too. We are using almost all pieces within each pack in many different ways so it allows us to reach the community in their preferred method… social, email, video, handout, etc.”

– Amanda Brown, Marketing Communications Specialist. Fox Communities Credit Union

“Informative quality content, in a variety of formats, that is easy to digest in quick bites. This program helps my small marketing department of one provide a beneficial and appealing resource without taking much of my time. It allows me to connect with one of our key segments in a way I simply couldn’t before.”

– Laurissa Grubb, Director of Marketing, Blue Eagle Credit Union



Is Your Credit Union’s Financial Education Content Awful or Awesome?

It isn't easy to make financial education interesting and engaging, which is why so many credit unions struggle to generate quality content for their social media channels. These days, consumers expect online material that's polished and highly visual. Does that mean you have to invest a mountain of hours every week building professional-caliber content? No. Here's one alternative. Read the full article.

It's a Money Thing is a registered trademark of Currency Marketing