FinEd that works
A financial education program grounded in research and consumer need
It’s a Money Thing is a full library of effective and affordable financial education content designed to engage and teach young adults while setting your credit union apart.
Young people will learn everything there is to know about money from an eclectic cast of experts. This quality content is ideal for posting to your credit union’s website and social networks and a great way to connect with local educators and students.
Three things that are unique about It’s a Money Thing
-
We educate through engaging storytelling and entertainment
-
We provide content that you can use anywhere and any way you wish
-
We value user privacy and do not collect personal information
Humorous storytelling equals engagement and learning
Who said financial education has to be all serious and boring? We are inviting young adults to join our main character Jen on her journey to understand everything there is to know about money. And we are doing it in a way that entertains while educating—this is the key to It’s a Money Thing’s success. The financial concepts presented are sophisticated, while the simple animated approach perfectly appeals to young adults.
Using animation allows us to explain complex topics simply and in a memorable way while leaving a smile on your face. Watch “Using Your Credit Card” to see for yourself.
Each content pack is packed with awesome
Each It’s a Money Thing content pack tackles an important financial topic and includes a video, infographic, article, presentation, handout and social media graphics.
-
Video
Each content pack includes a high-quality animated video that you can post anywhere online—it’s designed to engage, entertain and teach
-
Infographic
The topic is explored further with a dynamic and shareable infographic designed to present complex information quickly and clearly
-
Presentation
The topic is expanded into a presentation that’s perfect for taking into high school and college classrooms
-
Articles
A supporting article is ideal for posting to your credit union's blog and distributing through your print and email newsletters
-
Handout
An informative 8.5"x11" page is ready to print and share—this handy reference can be coupled with the presentations or used in branch
-
Social Graphics
A number of social media graphics are included to post to Instagram, Facebook and X
Branded with your credit union’s logo
The videos, infographics, presentations and handouts are are all customized with your credit union’s logo to make an impact and leave a lasting impression.
We’ve created a robust library of financial topics
It’s a Money Thing content works…
-
On your website
-
In the classroom
-
On your social media
Clever financial education content increases engagement
Grounded in Filene Research Institute’s extensive research in this critical and developing area, It’s a Money Thing will help your credit union engage and build relationships with young adults.
Ten credit unions from the U.S. and Canada participated in an It’s a Money Thing year-long pilot conducted by Filene. Business results and young adult engagement were very positive.
Should this content be presented in schools?
Should your credit union offer this content?
“Targeted at 15- to 35‑year-olds, It’s a Money Thing provides financial literacy content that is clever, concise and easily accessible. This initiative exemplifies high-quality financial education programming.”
Membership is up to 145 times cheaper
We compared our 48 Topics Plan annual membership price against the cost of creating custom content using a popular video and data visualization vendor. We found that our price is actually more than 145 times cheaper. That’s not a typo! It would cost about $700,000 to outsource the production of this amazing content, plus it would take years to create.
With It’s a Money Thing, you have access to a robust library of awesome content for an affordable monthly or annual membership payment. Plus, our program includes research, writing and coordination of the creative production—additional time-consuming tasks not included in the third-party vendor’s costs.
Our creativity and your satisfaction guaranteed
We have a strict 100% originality policy—all original writing and absolutely no clipart, stock photography or stock footage is used in the creation of our content. We offer a money-back guarantee. Within the first 60 days, you may cancel your membership and you will receive a full refund.
Help, advice and bonus content are all part of your membership
We have designed It’s a Money Thing to be easy to get up and running at your credit union. However, that doesn’t mean you are completely left on your own to figure out how to best use your customized content and materials.
We have a client Help Center that’s chock-full of best practice articles, logo and character assets, comprehensive lesson plans, tips on compliance and a rich library of bonus social media graphics and other materials that you are free to download.
Plus, we’re always available by phone or email to answer specific questions about your situation.
Pull back the curtain
Interested in going even deeper? We have a video series called It’s a Money Thing Backstage. This is a behind-the-scenes look at the It’s a Money Thing financial education program where we showcase our subscribers, answer your questions and share our creative process.
Put your credit union in good company
Join more than 100 progressive credit unions in the United States and Canada that are utilizing It’s a Money Thing!
Check out these awesome website integrations
Credit union professionals love It’s a Money Thing
-
![Lisa Hamilton]()
“The content is relevant, precise and relatable. I love that it is branded with our credit union's logo.”
Lisa Hamilton, CapEd CU
-
![DeAnn Dent]()
“The content works perfectly for online and in-person workshops. Credit unions that want to have an impact in their communities need to be using this incredible resource.”
DeAnn Dent, Robins Financial CU
-
![Christa Grocock]()
“The videos are a lot of fun. They help us relate to high school students when we deliver financial presentations.”
Christa Grocock, Vermilion Credit Union
-
![Josh Franzen]()
“We use the program in classrooms ranging from 7th grade and beyond. The program has helped the credit union save time by having presentations already built and helped free up resources to visit more schools than we did before.”
Josh Franzen, InTouch CU
-
![Melissa Jungers]()
“It’s a Money Thing is so well worth it—we feel like we struck GOLD! It has been the best money we have ever spent.”
Melissa Jungers, Dupaco Community CU
-
![Barbara Bean]()
“It’s a Money Thing is professional and fun—students really relate to it. Our staff loves the content and can probably quote every line from every video!”
Barbara Bean, Cal Poly FCU
-
![Rachel Parrent]()
“The It’s a Money Thing team is dedicated to excellence and you won’t be disappointed in the content or the support.”
Rachel Parrent, Vantage CU
-
![Linda Bodie]()
“It’s a Money Thing is great marketing and educational content at a very affordable price. We are a small credit union and have shopped around for creative content in the past. Pricing was out of our budget. This isn’t and it’s super great quality.”
Linda Bodie, Element FCU
-
![Janna Eremita]()
“We use multiple financial education programs to reach various age groups. It’s a Money Thing is a perfect complement and adds great value to what we are doing at our credit union.”
Janna Eremita, Oklahoma Central CU
-
![Amanda Brown]()
“We love all of the great content. And it’s obvious that our members and staff love it too. We are using almost all pieces within each pack in many different ways so it allows us to reach the community in their preferred methods.”
Amanda Brown, Fox Communities CU
-
![Wellesley Sommerfeldt]()
"The content packs are extremely valuable because they allow us to share different formats in different channels."
Wellesley Sommerfeldt, SchoolsFirst FCU
-
![Amy Davis]()
"We chose It’s a Money Thing primarily because of the value and the quality of the content. Over the course of one year, our growth in the youth demographic rose by 77%."
Amy Davis, Red Canoe CU
