About us
100% of our clients are in the credit union movement
Currency Marketing is a leading financial education provider for young credit union members, with its flagship program, It’s a Money Thing. The program is a digital library of financial topics that appeal to credit union members aged 6 to 35. The materials, which include videos, articles, presentations and lesson plans, teach important concepts that promote financial wellness. Currency Marketing’s goal is to engage and educate young people to become financially savvy credit union members.
““Engaging over-confident, over-stimulated young adults in financial education has become our mission. We believe that all young adults need to be financially literate and be able to make smart financial decisions.””
Our purpose
We’ll help your credit union attract, educate and inspire young adult members
We can’t wait for the day when the credit union industry’s average age moves closer to 40. By engaging with young adults and families where they live—online and out in their communities—not only do credit unions foster financially savvy members, they’re increasing their long-term viability. We believe in the credit union movement, and that’s why everything we do centers on credit union growth and awareness. We only work with credit unions—it's in our best interest for you to be successful.
Decades of Experience
Founded in 1990, Currency has a proven track record of helping credit unions achieve their education and member growth goals.
100% Credit Union
We only work with credit union clients, we are credit union members and our CEO served as a credit union board chair for more than a decade. We don’t think you can be more committed than that. We believe what you do and what we do makes a difference.
125+ Credit Unions
More than 120 progressive credit unions in the United States and Canada are currently using It’s a Money Thing content!
What we offer
Educate young adults with engaging financial education materials that are perfect for online and offline use
This annual education and recognition program celebrates the best emerging credit union leaders and their ideas
Legacy of innovation
Launched in 2007 and retired in 2018, our innovative Young & Free Marketing Program was an immersive young adult brand ambassador campaign for attracting young adults to credit unions.
On an annual basis, we helped participating credit unions hire a new young adult spokesperson through a public search. His or her job was to attract and educate new young adult credit union members by offering useful information and promoting relevant products and services in person and online.
During the program’s run, 39 young people held this dynamic “Young & Free Spokester” role and helped credit unions across the United States and Canada attract more 250,000 new members!
Having all of these Spokesters in the field gave us direct access to thousands of young adults. We heard recurring questions and concerns that young people have about money. In 2014, we coupled our experience with Young & Free plus these direct insights from young people with the evolution of social media and content marketing to launch our It’s a Money Thing content subscription service.
39 amazing young people held the title of Young & Free Spokester
Our facility
Cowork Chilliwack is a division of Currency. We have two floors of coworking space for local entrepreneurs. Currency occupies a portion of the main floor.
