Young People Use Email!

CUES Credit Union Management—With all of the hype and attention given to social media, it may be surprising to learn that good old-fashioned email is still alive and well and is an effective way to communicate with young credit union members and potential members.

Catch the Online Learning Wave

CUES Credit Union Management—Online learning, also known as e-learning, is booming. Market research firm Global Industry Analysts projects the industry will reach more than $125 billion this year. More traditional methods of training or education are not yet going away, but organizations of all types, from public schools to corporations, are opting to train and inform via the web.

My View From the CUES Next Top Credit Union Exec Stage

CUES Credit Union Management—Currency Marketing has been collaborating with CUES since 2010 to bring the CUES Next Top Credit Union Exec competition to life. As we enter the nomination and application phases of the 7th annual competition, it feels like a great time to reflect on the journey to here.

The 5th Cooperative Principle

CUES Credit Union ManagementCredit unions all over the world were founded on the Seven Cooperative Principles that are still very relevant today. These principles provide a framework for your credit union to put its values into practice.

CUs Can Learn from Apple Watch’s Onboarding

CUES Skybox—Apple did a fantastic job making sure that my experience with the Apple Watch was amazing. From the online shopping, order tracking, unboxing to initial setup, every detail was easy and thoughtful. A couple days before the watch arrived, I received this email message from Apple.

Teaching Money Skills

CUES Credit Union Management—Engaging over-confident, over-stimulated young adults in financial education. Simply stated, Gen Y faces financial pressures that will jeopardize and limit their economic opportunities. This, combined with a lack of financial aptitude and overconfidence in financial matters, can be a recipe for a grim financial future for the largest generation since the baby boomers. Here’s what your credit union can do to help.

The Sharing Economy

CUES Credit Union Management—Where do credit unions fit into this new economic and cultural paradigm, and what will tomorrow's members be looking for? A new economic model has arrived. Named by TIME as one of the “10 Ideas That Will Change the World,” collaborative consumption describes the shift in consumer values from ownership to access. 

Embrace the Moat

CUES Credit Union Management—Regulation has protected CUs from market disruptors. How else can the 'burden' of compliance be used beneficially? In a 2011 Wall Street Journal opt-ed piece, famous technologist and venture capitalist Mark Andreessen opined about “Why Software is Eating the World."

Marketing to Young Adults is Hard

CUES Credit Union ManagementBut it’s not impossible. Part one, in a three part series. Aging membership is a real issue in the credit union industry. While the average age of a North American is 35, the average age of a U.S. credit union member has risen to 48.