Does Your Credit Union Need To Be On Pinterest?

It seems like every few months the "next big thing appears." A few months ago it was Google+,  and now it's Pinterest's turn.

Pinterest has been around for a hot minute - it launched in 2010, and appeared on Time magazine's "50 Top Websites of 2011" list soon after.

What is Pinterest?

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Basically, its an online "vision board." When you find an image or notable item online, you can "pin it" to your board and return to it to future reference. Other's can see your board as well.

Loyal users of Pinterest have been using it for the past year or so, but recently it has experienced a boon in users (despite still being in "invite only" stage), leading speculators to decree that Pinterest is "the next big thing on the internet!!!1"

The big question is, will credit unions be able to leverage Pinterest to communicate with their membership? At this point it remains to be seen. Every social network isn't for every business, but the risk factor is fairly low - if you start an account for your CU and get no bites, no harm, no foul.

However, there is a school of thought that says that its better to be great on one or two social networks than to be mediocore on 50.

What do you guys think? Are there any obvious applications of Pinterest from a credit union standpoint? Does your credit union use it? We wanna know!


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