Good practice: Your credit union should send personalized notes

If I see something that every credit union should do, I'll call it out and give credit to the credit union that is doing it.

Good practice: Send your new members and existing members personalized thank you notes. This is so simple and yet so powerful.

Where did I get the idea? Gene Blishen from Mount Lehman Credit Union. It's not surprising that Gene was just named Gonzo Banker of the Month!

Got a good practice that needs to be promoted? Send your example to tmcalpine at currencymarketing dot ca. I'll give props to the credit union. Let's promote good practices that live up to the credit union movement's brand.


Bad practice: Your credit union should not send form letters in tough situations

Podcast 10: Credit Union Innovator Denise Wymore