Here's an insightful report on Gen Z
I saw this report online from GlobalWebIndex* and was a little skeptical, but then I paged through it and thought otherwise. It's very visual and easy to read, with many graphs and a clear methodology stated for their data collection—things I usually look at to determine how much I should invest in report findings.
Here are some of the things I found interesting:
About driving the shift of online content... "Gen Zs have driven a general shift from written to visual content on social media, from which YouTube has greatly benefitted"
About Facebook.. ."membership rates on Facebook have stayed remarkably consistent since Q4 2015, increasing from 84% to 86%."
About sharing personal data with companies... "62% of Gen Zs worry about how their personal data is being used by companies" and "23% of Gen Zs saying that they block ads to stop them being personalized based on their browsing history"
About what they watch on YouTube... "with 31% watching a video posted by a celebrity or vlogger on YouTube in the last month (Index 1.51), the potential for brands to reach this demographic via influencer marketing is plain to see"
About ad blocking... "Gen Z are 10% more likely than average to be blocking ads on their desktops and mobiles."
About watching traditional broadcast TV... "Gen Z typically spend half an hour less per day watching than the global online average"
Here is the full report. I'm curious to hear what interests you when it comes to Gen Z.
Have a great Monday!
Nala
*We are not affiliated in any way with GlobalWebIndex. I found a link to this report while doing my regular research to see what's new with Gen Z. It is a market research company, and you can find out more about them here:
Nala Henkel-Aislinn heads up new business development at Currency Marketing and is passionate about spreading the word about the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members.
