This past week we celebrated International Credit Union Day, and "Bank Transfer Day" is upon us - is your credit union taking advantage of it?
Its a good time to be a credit union. People are displeased with the way they are treated by banks, and they are ready to make a change. This is an opportune time for credit union's to harness this momentum.
This week, make an extra push to reach out to and welcome new members.
Straight from the Facebook page of National Transfer Day:
"Together we can ensure that these banking institutions will always remember the 5th of November!! If the 99% removes our funds from the major banking institutions on or by this date, we will send a clear message and give the 1% a taste of the fear that we experience every day when we aren't able to pay for our rent, food, medication, utilities, student loans, etc."
With all of the events surrounding Occupy Wall Street and the general discord that exists around banks, the time is NOW for your credit union to kick it into high gear.
Ask yourself: How can your credit union help to meet the needs of this group of people? How can your credit union meet the challenge?
Don't rest on your laurels. Move forward. Innovate. Now is the time!
DeAndre