How to Reach Gen Z
We previously presented a webinar about Gen Z—what are they like compared to Millennials, where and what do they do online, and what matters to them (you might be surprised). This webinar replay looks at demographic and psychographic findings about this age group, along with practical tips including:
How to make your website mobile responsive
How to approach messaging when you're sharing content on social media
How to connect authentically with this age group
Some of the resources we dug into for this presentation include iGen by Jean M. Twenge, PhD, Monitoring the Future Survey (8th, 10th and 12th graders), The Youth Risk Behavior Surveillance System (9th, 10, 11th and 12th graders), The American Freshman Survey (entering college students), and The General Social Survey (adults 18 and over.)
Nala
Nala Henkel-Aislinn heads up new business development at Currency Marketing and is passionate about spreading the word about the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members.
