Look for the Gen Y label

This happened Sunday night.

Can't remember what my girls and I were watching on TV, but Dara (14 years old) suddenly asks "What are baby boomers?" and I explain it. Dara asks why they call people that and I explain demographics and the different groups. I tell them how their grandpa was in the G.I. Generation, their grandma is in the Silent Generation and their uncle is a Baby Boomer. I am Generation X.

I tell both Taylor (16 years old) and Dara that they are part of Generation Y. Taylor says "I'd rather be a part of Generation Z. It sounds cooler." (She learned a little bit about demos in school.)

We chatted a bit more, and Taylor's overall take was this: Each person is different, and even though she can see how large age groups can have life experiences that shape their thoughts and opinions as a whole, she's cynical about companies that make assumptions based on generalizations (she didn't say it exactly that way, but that was the gist of it.)

That's why I believe terms like Gen Y should be kept as internal labels—instead of product or website names—because they are labels. And no one really likes to be labelled.


BarCampBankBC2. Here we go again!

Human, humorous and helpful!