I am excited that more and more credit unions are embracing the social web with initiatives that differentiate their organizations.
Case in point, Colorado's Premier Members Federal Credit Union has launched a new microsite complete with videos and a blog. The site is called You Belong At Premier.
It is smart, simple and very personal. The member videos that have been transformed into professional TV commercials are great. The production value, animation and fresh look is awesome.
Well done Premier!