All tagged branding

CUNA GAC Foreign Correspondent

Over the past few days, I had the pleasure of attending the Credit Union National Association Government Affairs Conference in Washington, DC. ​With over 4,200 attendees, the GAC is the largest credit union conference in the world with the largest exhibitor hall of any financial services conference in the world.

I steered Currency away from credit union naming and branding about four years ago, moving instead into offering our managed marketing programs. This move allowed us to get out of our own geography and to have a deeper impact.

Every company has had an infuriated customer phone in and complain. I'm sure your credit union has had plenty. The Alamo Drafthouse Cinema in Austin, Texas received this gem of a voicemail and rather than cowtow and apologize, they posted it to YouTube last week and have racked up more than a million views.