Why and how to use TikTok, Instagram and other platforms

Adobe Spark published a great article about the top 7 social media sites to care about for 2020. 

New social media platforms means more opportunities for your credit union to reach more people. But is also represents a challenge for credit unions around how to best allocate time, resources and attention.

You can read the whole article here, but below is my personal fast-take on it:

• Instagram (1B monthly users), YouTube (2B monthly users) and Facebook (2.5B monthly users top the list in that order 

• TikTok is less than 2 years old and reports 800 million monthly users; 50% of its audience under age 35 in the U.S., concentrated on the 16 to 24 year old age group

• Pinterest is a social bookmarking tool with 320 million monthly users, 80% female with a heavy concentration amongst Millennials

Nala

---

Nala Henkel-Aislinn heads up new business development at Currency Marketing and is passionate about spreading the word about the It's a Money Thing Financial Education Program that credit unions from around North America are using to connect with new young adult members.