3Rivers has a number of key components going for it that will make Young & Free Indiana really work.
- Passionate staff and leadership
- A very visible, well-known and polished brand in the Fort Wayne marketplace
- Fresh, modern branches
- Great product mix with the livin' free pack
- Fully online account opening
Every Young & Free region comes together when there are senior champions that believe in it and when there is a great supporting cast. Indiana is no exception. From the beginning, Jeff Meyer, the CEO and Lisa Philips, the COO, have both embraced the program and made it a strategic priority.
In addition, the marketing team—Michelle, Dan and Chad—have been great to work with.
Internally, this program was launched under the guidance of Kate Davies. Kate has done a great job of managing this project from start to now. This is Kate's fourth launch in the past three months! She definitely needs a holiday.