Another two Young & Free chapters are getting started and why I love my new role

If you are a regular reader of my blog posts you'll notice a couple of things.

  1. I talk about Young & Free a lot.
  2. I don't often talk about other projects that we are involved in.

I was thinking about this recently and I have come to a few conclusions on why this is.

  1. I see social media marketing as the future and it is what I am really excited about at this point in my professional marketing career. Most of our other projects involve traditional branding and marketing. Although these projects pay the bills, I don't necessarily see too much value in talking about traditional marketing techniques.
  2. Young & Free is the most positive, real thing we have ever created and it has so many unexpected twists and turns.
  3. Most of our other projects are done entirely by us and it feels self-serving to talk about them too much. I don't see Young & Free as our work. The essence of Young & Free is the collective creative efforts of vibrant young people. This is what is so exciting to talk about.
  4. I am primarily an interested spectator with a front-row seat. I have learned more during this period of time compared to any other period of the 18-year history of our company.

Up until Young & Free, everything creative that came out of agency, came out of our agency. Now, the most creative stuff coming out of our agency is not coming out of our agency. The transition has been fascinating.

As a creative director for the past 18 years, I have become a bit of a control freak (understatement). This personal transition from control freak to muse and spectator has been liberating. This is why I am loving my new role.

And the other reason I am loving my new role: I get to be present at some very exciting events. Case in point, I was at the Baylor University theatre department in Waco, Texas last Tuesday for this:

And, I was at the Boston Pizza near the West Edmonton Mall on Sunday night for this:

How fun is that?

Congratulations Myles and DeAndre', I look forward to working with you from the best seat in the house. I also look forward to the unique collaboration potential of various Young & Free Spokespeople working together on certain projects.

Now that we are through the intensity of these two search phases, I can rest a little easier. I want to recognize Cheryl Doerksen in our office for digging in and being the primary contact for all applicants and also for helping with the more than 200 blog posts that happened in the last three months on Young & Free Alberta and Young & Free Texas.

I look forward to getting back to blogging more regularly and exploring some other topics!


Subscribe today + RSS + Blog by E-mail + E-newsletter + Follow me on Twitter

Challenge marketing for credit unions part 0: A preface

Wow! Young & Free Alberta wins first place in the Forrester Groundswell Awards