hen I was younger I loved to receive mail. In high school, mail meant birthday money from relatives (Score!). In college mail meant care packages (Nutella and pretzel sticks!) and "I'm just thinking of you" money from my parents. Nowadays when I receive mail it's one of two things: bills or junk mail. In the words of Sweet Brown, "Aint nobody got time for that."
As I've stated in earlier posts, I believe that the postal system is a less than awesome method of communication for financial institutions. I'd much rather receive an email with my monthly statement than kill a tree or two on a tome of paper that I'll glance at and throw in the trash.
That's why I was oddly delighted to see a letter from my credit union telling me that they had randomly lowered the interest rate on one of my credit cards.
If you've been following this blog for the last few years, you know that I have a love/hate relationship with my credit cards. Like many young people, I spend a lot of time ensuring that I'm managing my finances while making sure that they aren't managing me.
The card in question is my "emergency" credit card that gets used very rarely. It's not one that I think about very often, so I was quite pleased to see that my credit union was thinking about me, even when I wasn't thinking about it.
Little things like this matter a big deal to a young member like me. Many times financial institutions will focus a lot of energy on informing members of negative things - late payments, overdrafts, etc. Redirect some of that energy into celebrating small milestones. Your members will thank you for it.
DeAndre Upshaw is a former Young & Free Texas Spokester. He's a marketing professional living in Dallas and a Beyonce enthusiast. DeAndre is the host and executive producer of The State of Awesome. Follow him on Twitter and check out his personal website.